Saudi Arabia Fitness Supplements Market Size, Share, Growth & Industry Report 2025-2033

Saudi Arabia Fitness Supplements Market Overview

Market Size in 2024: USD 208.08 Million

Market Size in 2033: USD 420.95 Million

Market Growth Rate 2025-2033: 7.30%

According to IMARC Group's latest research publication, "Saudi Arabia Fitness Supplements Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia fitness supplements market size reached USD 208.08 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 420.95 Million by 2033, exhibiting a growth rate (CAGR) of 7.30% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Fitness Supplements Market

• Enabling Personalized Nutrition Recommendations: AI-powered algorithms and machine learning platforms are revolutionizing fitness supplement selection through personalized nutrition profiling, analyzing individual health data, fitness goals, and genetic markers to recommend optimal supplement combinations, improving user outcomes by 30-35% while enhancing customer satisfaction and brand loyalty.
• Optimizing Product Development and Formulation: Advanced AI systems are transforming supplement formulation processes through predictive analytics and data-driven ingredient optimization, reducing product development time by 40-45% while creating scientifically-backed supplement blends tailored to specific fitness objectives and demographic preferences in the Saudi market.
• Enhancing Customer Engagement and Retention: Machine learning-powered chatbots and virtual fitness coaches are providing real-time supplement guidance, dosage recommendations, and progress tracking, increasing customer retention rates by 25-30% while offering personalized support that complements fitness regimens and nutritional goals aligned with Vision 2030 wellness initiatives.
• Streamlining Supply Chain and Inventory Management: AI-integrated demand forecasting and inventory optimization systems are reducing stockouts by 35-40% and minimizing waste through predictive analytics that anticipate seasonal trends, fitness events, and consumer behavior patterns across Saudi Arabia's diverse regional markets.
• Revolutionizing Quality Control and Safety Standards: Computer vision and IoT sensor technologies powered by AI are enhancing product quality assurance through automated inspection processes, ensuring compliance with international safety standards while reducing quality control time by 50-60% and building consumer trust in supplement authenticity and purity.

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Saudi Arabia Fitness Supplements Market Trends & Drivers:

Saudi Arabia's fitness supplements market is experiencing robust growth driven by increasing health consciousness and government initiatives under Vision 2030 promoting active lifestyles, with the Saudi health and fitness club market projected to reach USD 2,673.5 million by 2033. The government's strategic investments in sports infrastructure and public health campaigns, including the launch of premier fitness events like FIBO Arabia scheduled for October 1-3, 2025, at Riyadh Front Exhibition & Conference Center, are creating a supportive environment for fitness participation and supplement consumption.

The surge in disposable income and evolving consumer preferences toward premium, specialized supplements is driving market expansion, with consumers increasingly seeking natural, organic, and scientifically-formulated products that deliver enhanced performance and faster recovery. Major investments are transforming the market landscape, exemplified by Agthia Group's 2024 opening of its new protein production facility in Industrial City 1, Jeddah, representing a crucial advancement in the Kingdom's food and beverage sector aligned with Saudi Vision 2030 objectives.

The digital transformation of fitness and wellness sectors is accelerating supplement adoption, with the Middle East fitness apps market projected to grow from USD 400.39 million in 2024 to USD 1,113.36 million by 2033 at 11.93% CAGR, creating integrated ecosystems where digital fitness platforms recommend and facilitate supplement purchases. The rising adoption of hybrid fitness models combining in-person training with digital coaching is expanding supplement reach, while e-commerce platforms and modernized retail channels are improving product accessibility and consumer trust across all regions of Saudi Arabia.

Saudi Arabia Fitness Supplements Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Protein Powder
• Creatine and Glutamine
• Carbohydrates
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialist Retailers
• Online Retailers

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Fitness Supplements Market

• July 2025: Agthia Group PJSC announced the grand opening of its new protein production facility in Industrial City 1, Jeddah, representing a strategic investment aligned with Saudi Vision 2030 to enhance the Kingdom's food and beverage sector and position Agthia as a key leader in the MENA region.
• October 2025: FIBO Arabia, the premier health and fitness event, is scheduled to take place from October 1-3, 2025, at Riyadh Front Exhibition & Conference Center, supported by the Ministry of Investment and featuring the latest innovations in fitness supplements, equipment, and wellness solutions.
• 2024: The Saudi Arabia nutritional supplements market is projected to grow from USD 5.08 billion in 2024 to USD 9.72 billion by 2034 at 6.70% CAGR, with fitness supplements representing a key growth segment driven by increasing health awareness and sports participation across the Kingdom.

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