Digital marketing course at Skillfloor

1. Warm Hello

Are you Thinking about upskilling or switching to a dynamic field? Digital marketing might be just what you need especially here in Chennai

Feel the excitement? That’s what our journey at SkillFloor is all about. You’ll learn how to navigate the online world, build your brand, and grow your career one clicks at a time.

2. What Makes This Course Special?

A. Why Chennai?

Chennai’s not just for technology or automotive it’s booming in digital too. Local startups, agencies, and major companies all crave digital talent. That means jobs, freelance, and even remote options from right here in Chennai or around the globe.

B. Why SkillFloor?

• Hands-on sessions over plain slides.
• Real-life projects like building a website, launching ad campaigns, and running email marketing.
• Mentors with experience who've walked the walk.
• Small groups for focused learning and real feedback.

3. Why Digital Marketing

A. Digital First World

• Audience shift: People spend most of their time online searching, shopping, connecting.
• Business shift: Companies are reallocating budgets to earn online attention.
• Control & measurability: You can track clicks, impressions, conversion rates something traditional ads like billboards can’t match.

B. Level Up Fast

• Entry-level: Build skills like social media management or SEO.
• Mid-level: Manage campaigns, set budgets, grow brands.
• Senior roles: Strategize, lead teams, consult or freelance.
• Entrepreneurship: Launch your own company or help others do it.

C. Flexibility

Work full-time, freelance, go remote, or even start your own agency. The digital landscape is global, and anyone can join.

4. Digital Marketing Types

1. SEO (Search Engine Optimization)
   Make your website show up when people Google stuff. It’s about using the right words, building trusted links, and making sure your website runs smoothly.
2. SEM (Search Engine Marketing)
   Think of ads on Google. You only pay when someone clicks. Quick results, measurable impact.
3. Content Marketing
   Blogs, videos, guides giving real value to pull people in. Imagine writing helpful articles or fun videos that get people to trust you.
4. Social Media Marketing
   Ads and posts on Facebook, Instagram, LinkedIn, etc. Great for connecting, building trust, and selling directly.
5. Email Marketing
   Sending updates, offers, news to people who signed up helps keep customers coming back.
6. Affiliate & Influencer Marketing
   Others sell your stuff like popular bloggers or influencers, and they get a cut. You benefit from their audience.
7. Display & Visual Ads
   Banner ads on websites or YouTube videos. Looks matter here images, headlines, placement.
8. Mobile Marketing
   SMS alerts, in-app notifications, ads on mobile sites and apps. Lots of people use phones this gets you right in their hands.

5. The Tools You’ll Use

SEO Tools

• Google Analytics: See who visits, how they behave.
• Google Search Console: Know which keywords bring people.
• Ubersuggest / Moz: Keyword ideas and competition insight.

Paid Ads Tools

• Google Ads: Search & display ads.
• Facebook Ads Manager: Ads on Facebook and Instagram.
• LinkedIn Ads: For B2B marketing.

Social Media Tools

• Buffer or Hootsuite: Schedule posts across platforms.
• Canva: DIY visuals that look professional.

Email Marketing Platforms

• Mailchimp / SendinBlue: Templates, automation, analytics.

Automation & CRM

• HubSpot: Track leads, automate emails.
• Zapier: Connect tools (e.g., form submissions → Slack notifications).

Content Tools

• Grammarly: Check grammar and tone.
• WordPress: Most popular website platform.
• Semrush: In-depth search and traffic insights.

6. Keywords You’ll Hear A Lot

1. SEO: Getting noticed on Google.
2. SERP: Search Engine Result Page (that list after you search).
3. CTR (Click-Through-Rate): How many people clicked your link/ad.
4. CPC (Cost Per Click): What you pay each click in ads.
5. Conversion: When a visitor does what you want (buy, sign-up).
6. Funnel: Awareness → Interest → Decision → Action (a marketing journey).
7. Landing Page: A page built for one purpose (like sign-ups).
8. Bounce Rate: Visitors leaving after seeing only one page.
9. Organic vs Paid: Natural vs. paid reach.
10. Impressions: How many times your ad was shown.

7. Course Breakdown (At SkillFloor Chennai)

Module 1: Basics & Strategy

• What is digital marketing?
• Understanding customer behavior online.
• Goals, target audience, competition analysis.

Module 2: Website & SEO

• How websites work.
• Keyword research, on-page SEO (titles, meta-tags).
• Link-building and technical SEO (speed, mobile).

Module 3: Content & Blogging

• Writing for the web.
• Storytelling and calls to action.
• Content calendar management.

Module 4: Social Media

• Platform strengths (Instagram vs LinkedIn).
• Visuals and captions.
• Post scheduling.
• Community engagement.

Module 5: Paid Ads

• Google Ads structure (keywords, bidding, quality score).
• Facebook/Instagram ad types, targeting, budgeting.
• LinkedIn and YouTube basics.

Module 6: Email & Automation

• Building email lists.
• Designing campaigns & segmentation.
• Setting up drip campaigns.

Module 7: Analytics & Optimization

• Google Analytics deep-dive.
• A/B testing and user behaviour insights.
• Adjust strategies.

Module 8: Real World Projects

• Creating a brand presence online.
• Launching SEM or social campaigns.
• Blogging and email content.
• Final presentations and certifications.
• Placement support and real connections.

8. Who’s This Course For?

• Fresh grads looking to start with marketing.
• Career shifters, even from non-digital backgrounds.
• Small business owners wanting to manage marketing.
• Freelancers building a client base.
• Working professionals wanting digital upgrade.

9. What You’ll Walk Away With

• A live website/blog built by you.
• Google Ads & Facebook Ads campaigns you've handled.
• Emails you built and sent.
• Social posts and layouts you created.
• Certificates to show employers.
• A portfolio to show clients and get hired.

10. SkillFloor Advantage Chennai Focused on

• Mentors with local project experience.
• Workshops and peer learning.
• Extra classes like video editing, webinar hosting.
• Career services resume help, interview prepping, networking events.

11. Career Growth:

• Digital Marketing Exec/Associate: Focus on campaigns, SEO, social.
• Specialist roles: SEO, PPC (pay-per-click), email, content strategy.
• Team Lead / Consultant: Manage bigger projects & budgets.
• Digital Marketing Manager: Broad oversight of digital presence.
• Agency or Freelancer: Run campaigns, take clients globally.

12. Learning Tips

1. Practice daily—blogs, analytics, simple campaigns.
2. Engage with real brands—internships, volunteering.
3. Join Chennai digital groups on Facebook or LinkedIn.
4. Stay current—forums, YouTube, latest trends.
5. Document everything—build a compelling portfolio.

13. FAQs

Is it for beginners?
Yes! We start from the basics no prior experience needed.

How long is it?
Typically 3–6 months, depending on weekends or weekdays.

Is placement support included?
Yes—SkillFloor offers resume sessions, mock interviews, introductions.

Can I learn online?
Yes, hybrid options are available so you can join from home or in person in Chennai.

What’s the fee?
Contact them directly cost depends on format and batch, plus occasional discounts.

14. conclusion:

Digital marketing isn’t a trend—it’s the future. Chennai offers opportunities, and SkillFloor’s Digital Marketing Programme sets you up with the skills, projects, and confidence to chase them.

Ready to be seen online? To manage real platforms, run campaigns, and chart your own career? This course helps you step in, level up, and own your digital story.

        Enrolment Process

Sign up via Skillfloor website or walk into the Chennai centre skillfloor.