What to Look for When Hiring a Digital Marketing Expert?

Finding the perfect digital marketing hire can be the difference between success and failure of your brand on the internet. As consumers tend to communicate more and spend more of their time in the digital world and as algorithms change fast, companies require competent marketers that, in addition to knowing what is hot in the digital world, should be capable of translating these digital trends into practical strategies. It is not easy to find the hire whether you are starting up a company and aspire to put together the first digital team, or are expanding upon an existing business.

This is where knowledge as to what to look at comes in, and to most companies, it is cheaper to hire professional digital marketing headhunters or make use of a digital marketing staffing agency to make the job easier.

The following are the points you have to remember when hiring your next digital marketing guru.

Proven Track Record with Measurable Results

There are jargons, portfolios, and so-called gurus in the digital marketing world. However, the key thing is results. Find those who could support their experience with factual data, campaign performance indicators, engagement rates, ROI or lead generation numbers.

A professional digital marketer is expected to be able to describe what he/she did towards reaching business objectives, e.g. to boost traffic on a site by 40 percent, to decrease cost-per-lead, to multiply conversion rates. It is not the knowledge of platforms but result delivery across platforms.

Versatility Across Channels

Multi-skilled people who know the ecosystem are the best digital marketers. Even though some of the roles might require experience in a specific area, such as PPC, SEO or email marketing, a high-quality applicant should still possess a basic understanding of other fields. This assists in building unified campaigns that are interlinked at touchpoints.

An example would be of a paid ad specialist who knows how landing pages drive conversions or how email can actually nurture the leads that lie beyond the click. Such a specialist is much useful than the one who is who only concerned with a single aspect of the funnel.

Strong Analytical Thinking

Marketing is now about as much data as it is about the creative part. The correct hire must be able to analyze the statistics displayed in Google Analytics, Facebook Ads Manager or HubSpot. They must be in a position to know what is going on and what is not going on and the means of modifying strategies.

In addition to dashboards, analytical thinking implies knowing customer behavior, conversion funnels, market trends. They should not just run campaigns but learn how to optimise these campaigns depending on their performances.

Adaptability and Curiosity

There is indeed no other field that is changing as fast as digital marketing. Algorithms Next Week, platforms decommission and consumer behavior trundles on with every novelty. And that is why it is necessary to be flexible.

During the hiring process, one should question the interviewees on how they manage to stay updated on changes. Do they read blogs of the industry? In certification classes? Trying out new tools? The question is what their response will convey to you about whether they can continue effective in an ever changing space.

Cultural Fit and Communication Skills

Most technically adept marketer in the world will be useless to your firm, should he or she be unable to collaborate with your team. Seek an individual with values that resonate with those of the company, working style, and the way he or she communicates. They are obliged to be clear in conveying ideas, to consult with the teammates, and receive feedback without reacting negatively.

Communication is more important in remote or hybrid teams. Do they know how to communicate on Slack, via email, and through video calls? Do they even have the capabilities to compose a convincing advertising text and understandable internal brief?

Final Thoughts

When your company is short of time or skills to recruit through your internal hiring team, then digital marketing staffing agency or digital marketing headhunters will be time saving in addition to killing the chance of wrong hire. These are agencies that engage in sourcing top performers in the field of marketers who are in tune with your brand requirements and objectives.