Introduction
As a content marketer and writer, I’m always looking for ways to improve my writing. And while there are tons of ways to make your press release template more shareable on social media and in email inboxes, one of the most immediate changes you can make is changing the title itself. It may seem like an obvious way to boost shares—after all, who doesn't want more people reading about their product or service? But after doing some research into how people search for news stories online (and what kind of headlines get shared most often), I realized there's actually quite a bit you can do with your press release format! Here are seven tips for making changes that will help increase traffic from Google searches:
1. Use a number in your title, if it fits!
The first thing you can do to make your press release template more shareable is to use a number in the title.
This is a simple and effective way to get your press releases found by search engines, as well as social media influencers who may want to share it with their followers.
You can use numbers such as:
1 or 2 (for example)
3-5 (for example)
6-9 (for example)
2. Start your titles with the first word.
You may not have realized it, but your titles are a major part of the way people perceive your press release. They can make or break your message and make it more shareable.
Here are some ways to start your titles:
Start with the first word (i.e., “The Top 10 Ways to Improve Your Writing Skills”)
Use numbers instead of letters (i.e., “How To Write An Effective Press Release”)
Use special characters like #1 or %100 instead of just words/letters (i.e., "The Top 10 Ways To Improve Your Writing Skills"--that's one word!)
3. And go ahead and use special characters, too.
You can also go ahead and use special characters in your titles. The most common ones are the ones you see on Twitter, where they're called "hashtags" (e.g., #contentmarketing). But there are also other ways to use them—like this one:
#contentmarketing
This is like saying "here's a link" or "I'm linking my article." It's more likely that people will click through if they know what they're expecting before they even open it up!
4. Because everybody loves listicles!
Listicles are a great way to get readers' attention because they're easy to read, share, comment on and digest. They can also be understood easily by anyone who doesn't know much about the topic being covered.
Listicles are also very shareable because they're short and concise. This makes them easier for people to digest than longer articles or blog posts would be (which may require more time or effort before readership is reached).
5. Write titles that get found in Google searches (and on social media).
Writing titles that are found in Google searches and on social media is another way to make a press release more shareable.
Here are some tips:
Use keywords in your title. If you can’t find the exact keyword, try adding “keyword” somewhere in the title so people will be able to tell what they are clicking on. For example: “How To Get Your First Job With No Experience In 3 Easy Steps!” would probably be better than “Get Your First Job With No Experience In 3 Easy Steps!” or even just “Get Your First Job Without Any Experience At All!
6. Make sure there’s a “freshness factor” to your title. Won’t you be my neighbor?
You’re probably aware that the first impression your press release makes is its title. And, as anyone who has ever tried to write a great headline knows, it can be difficult to come up with something that will get people excited and interested.
But there are some tips you can use to help bring attention and shareability in your press release headlines:
Make sure the title of your story is intriguing and gets people clicking through from search results pages (SRS). The more specific you can be about what kind of content readers will find inside your article/feature/article series, the better off you’ll be at creating an engaging title for them. For example: “The Top 5 Reasons Why People Should Travel Now" versus “Why Travel?”
Use active verbs instead of passive ones—i.e., don't say "Get Your FREE Report." Instead say something like "Get Your Copy Here!" This may seem obvious but many writers forget this when they're putting together their own titles or those they hired from online services such as [insert name here]
7. Make sure there’s an intriguing or timely topic in your title (if there isn’t, don’t publish it!).
The title of your press release should be intriguing, timely and relevant to the content of your press release. If there’s no newsworthy topic in it, don't publish it!
You can make all these changes today and reap the rewards tomorrow!
You can make all these changes today and reap the rewards tomorrow! It is easy to do and worth the effort.
Conclusion
Okay, so we’ve made it clear that you can make all these changes today and reap the rewards tomorrow! The key is to stay consistent with your format. If you want to use numbers in titles, for example, don’t start counting from 1 or 2—just pick a number that makes sense to your audience and write it down as your title. It doesn’t hurt to go through each section of this post again after you’ve published some press releases so that you can see how well they work together with their corresponding sections of the template
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